Mar 31, 2022
In General Discussions
Try to add some micro conversions to Whatsapp Mobile Number List be able to 'feed' the algorithm sufficiently. You can also consider placing multiple campaigns under one shared bid strategy via the 'portfolio bid strategies' option. You can indicate the difference in value in those micro and macro conversions in the 'conversions' menu. The new responsive Whatsapp Mobile Number List display ads from Google work fine in many cases! They are delivered much more often than, for example, static JPEG or PNG banners, and even more often than (AMP) HTML5 banners. Nice! However, there is a danger in these ads. They take the form of the website on which they are Whatsapp Mobile Number List displayed. No problem of course, it only looks better you would say. The bad thing is that for a well-run responsive display ad you need quite a few headlines and descriptions. Implement automatic bid strategy without Whatsapp Mobile Number List data Google really wants us to implement its automatic bidding strategies en masse . Some of these are mainly focused on conversion data. Think of Target Return on Ad Spend (tROAS), Target Cost Per Acquisition (tCPA) and maximizing conversions. These bidding Whatsapp Mobile Number List strategies often work fine, but they do require conversion data. If you run a campaign on a bidding strategy based on conversion data, but have only had a single conversion in the past few days, for example, it is of course difficult for the algorithm to make a decision based on that little bit of data. Always Whatsapp Mobile Number List make sure you have enough conversion data when you switch a campaign to such a bidding strategy. A few dozen in the last thirty days is fine. Do you only measure a contact form? And you don't have full control over which Whatsapp Mobile Number List headline is shown first. Also read: 5 popular extensions in Google Ads: this is how they work This means that it is possible that a combination of headlines is displayed that does not Whatsapp Mobile Number List make it clear what your company does. Combine that with the fact that they are often ads without the image. The outcome is a much too generic ad, in the colors of the website on which it is displayed. You avoid this by making your headlines and descriptions company specific. In the search network, you Whatsapp Mobile Number List can pin the heads of the responsive ads to a specific place.