GO-GRASS: Grass-Based Circular Business Models For Rural Agri-Food Value Chains

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Innovating with… grass! A quarter of the total area of the European Union is covered by grassland, a natural resource that has long been under-utilised and under-estimated. The GO-GRASS project aims at exploring this opportunity – which not only promises fascinating new 'life' for cut grass, but also the potential of strengthening rural communities across Europe.

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In the four years of this project, our consortium works on developing circular business models and contribute to nutrient recovery, increased self-sufficiency of raw materials, innovative production of bio-based products and the reduction of energy consumption.

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Concretely, the project will support the development and study the replication potential of four innovative value chains which will produce grass-based goods such as paper and packaging, animal bedding, protein-based animal feedstock or biochar for environmental, agricultural and energy use.

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Prospex Institute's Role

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In GO-GRASS, Prospex Institute will support a multi-actor engagement approach to develop a thorough understanding and necessary expansion of the value chain within the four demonstration sites of GO-GRASS, in Germany, the Netherlands, Sweden and Denmark.

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Prospex Institute will also carry out engagement activities with consumers and potential end-users of the bio-based products developed in GO-GRASS to better evaluate the added-value of GO-GRASS technologies at a rural community level and assess consumer acceptance. Throughout the project, this engagement strategy aims at co-designing strategies to spark change towards sustainable consumption behaviour and to improve citizens’ awareness around bio-based products.

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For more information about GO-GRASS, please visit the website.