Imagine if the largest companies worldwide simply did not analyze the history of their performance data, nor did they look at the progress of their economic sector and projections. Maybe they wouldn't be that big right?It is necessary that all the information of businesses and organizations is not only stored but also used for future actions, that is what Big data is about. Join me for the next few minutes to find out what it is, what it is for and how to apply it to your Marketing strategy .
Definition of big data Being such an organizational term, it is complex to define Big data in a single meaning , since it also corresponds to a series of actions focused on the use of information or data.However, we could say that when we talk about Big Data we are referring to an expression that emerged at the beginning of the century, in , and that refers to data sets or combinations of sets that have the 3 Vs as a characteristic. Speed:Because it involves amounts like the ones I have just mentioned, it is necessary that these data be transmitted somewhere in record time in order to later have them available.
The best place: the cloud. With the presence of the Internet, it is necessary to quickly access information at any time and place.Variety:Analyzing text-based information is not the same as analyzing information based on images or other multimedia content, hence the complexity of whether the data is structured or not, and requires analysis within its metadata.To analyze data with these characteristics, some companies use tools such as which help both in strategic planning and in customer management, all based on historical data.